Goal.com Betting is produced by Goal.com, a Footballco brand, in partnership with Better Collective. Our partnership publishing principles outline how Goal.com Betting content is produced in line with:
- The Goal.com Betting vision
- The Goal.com Betting values
- Goal.com oversight and involvement in Goal.com Betting content
- Goal.com Betting team
- Goal.com Betting - in partnership with Better Collective
- More about the Goal.com Betting Advertising Disclosure
Policy last updated: 22/04/2024
Goal.com Betting vision
Goal.com Betting is dedicated to giving Goal.com readers best in class insight, analysis and information on betting and gambling.
We provide value for Goal.com readers by empowering them to make their own, well-informed decisions on betting and gambling through educational content on betting and odds, expert analysis on betting and casino sites and betting tips on the biggest events.
Goal.com Betting values
Accuracy - Goal.com Betting enforces a high level of writing, fact-checking, sub-editing and a schedule of regular updates to make sure all content is accurate and up to date.
Balance - We fairly represent the positives and negatives of all brands, products and offers we cover to give the reader the information they need to make informed decisions on betting and gambling.
Context - As part of our mission to help readers make informed decisions, we’re committed to in-depth, ongoing research to give readers the context they need to compare different products and select the best option for them.
Expertise - All content published on Goal.com Betting is written by writers with years of experience in betting and gambling, both as bettors and in a journalistic capacity.
Safer Gambling - Goal.com Betting is committed to promoting safer gambling. The commitment is also shared by Better Collective, whose safer gambling credentials are underlined by its status as a founder member of RAIG (Responsible Affiliates In Gambling).
Legal and Compliant - Goal.com Betting guarantees that all betting, casino or other brand featured in the betting hub is licenced by the South African National Gambling Board or the Western Cape Gambling Board, with a brand’s loss of licence resulting in a removal from the site.
Transparency - As highlighted by this document, Goal.com Betting is committed to being transparent about the way we produce our content, from the way it’s funded to the way it’s researched, produced and distributed.
Goal’s oversight and involvement in Goal.com Betting content
Goal.com and Better Collective work together on every article that is published on Goal.com Betting to make sure we deliver betting expertise and insights that give readers value.
We follow a robust process to maintain Goal.com’s industry-leading editorial standards:
- Goal.com and Better Collective collaborate on all content concepts - Goal.com approval is required for Goal.com Betting content concepts
- Better Collective’s expert writers research, write and fact-check articles
- The Goal.com editorial team has oversight of all content
- Goal.com Betting content is shared with readers across the site*
- Goal.com and Better Collective monitor content accuracy on an ongoing basis
- Better Collective editors produce content updates to keep content relevant
*Goal.com shares and promotes Goal.com Betting content with its audience in a numbers of ways:
- Home page links to the Goal.com Betting section
- Sub-navigations provide quick access to the most popular Goal.com Betting content
- Internal linking from relevant articles to Goal.com Betting content
- Editor’s Picks carousel promotes Goal.com Betting content
Goal.com Betting team
Peter Oluwatosin - Experienced Sports and iGaming writer
Peter Pele is an experienced Sports and iGaming writer who has been writing SEO-related content since 2015. He has written topics across Football, Basketball, Mixed Martial Arts, Baseball, Boxing, NFL, NBA, MLB, Soccer, Golf, Cricket, Betting, iGaming, Slots, Poker, and many more.
He’s a diehard Arsenal fan, and writing sports content was his hobby growing up. Whenever he’s not watching football, he would be reading sports content.
Andjelija Blagojevic - iGaming Content Writer
Andjelija Blagojevic is a seasoned content writer and editor with a strong foundation in the iGaming industry, boasting over six years of experience. Her expertise is not just limited to crafting detailed sportsbook reviews; she also explores a variety of trending topics in the realm of online sports betting. As a fervent basketball enthusiast and an avid follower of the NBA, her favourite team is the LA Lakers. In her leisure time, Andjelija enjoys immersing herself in comics and fantasy literature and cherishes moments spent with her loved ones.
Olufifun Adeleke - Expert Writer in Sports & Casino Betting
Olufifun is a versatile content writer with a strong focus on casino and sports betting topics, boasting over five years of experience in content creation.
His expertise isn't confined to these areas, as he has also produced content in diverse fields such as travel, technology, cryptocurrency, business, and finance.
He’s proficient in sports betting and online casino gaming content and skilled in general sports content creation. He graduated with a Bachelor of Science in Mechanical Engineering from Obafemi Awolowo University, Nigeria and completed a Masters in Global Business Management from KROK University, Ukraine.
George Boxall - Accredited Football Journalist
I’m an accredited football journalist and freelance sports content writer based in Paris, France. I cover world football from the French third division all the way to the Champions League and major international tournaments such as the FIFA World Cup and AFCON.
As well as Goal, I’m also a current writer for Ligue1.com and Get French Football News, and have been heard / seen on BBC Sport , Al-Jazeera, and TRT World. I’m interested in the rapid growth of football on the African continent.
Goal.com Betting Advertising Disclosure
‘+18 | Commercial Content | T&C's Apply | Play Responsibly | Advertising Disclosure
Taking up one of the offers presented on this page may result in a payment to Goal.com and Better Collective. This payment may impact how and where the gambling operators appear on the page and the order in which they appear but it does not influence our evaluations.’
Key here is that any payments received do not influence our evaluations.
The reviews and ratings of bookmakers, online casinos, new customers and existing customer offers reflect our journalists’ reporting of fact-based truths and their expert opinions, backed by years of covering the betting and iGaming landscape.
Goal.com Betting - Provided in partnership with Better Collective
Goal.com launched the Goal.com Betting partnership with Better Collective in March 2023, with the purpose of giving its readers the best insight, analysis and information on betting and gambling.
The partnership gives Better Collective the opportunity to reach and empower millions of bettors across the world through best in class content in a transparent and responsible manner.
Who are Better Collective?
Better Collective are a digital sports media group operating a strong portfolio of national and global sports media brands including the Action Network and Vegas Insider in the USA, Bolavip in Brazil, Redgol in Chile and global esports titans HLTV and Futbin.
Better Collective have an award-winning history in sports betting and igaming affiliate marketing having been crowned affiliate of the year by EGR in YEAR, IGB in YEAR etc.
This combination of sports, betting and affiliate marketing expertise has made Better Collective the go-to betting content partner for the world’s most famous news and sports websites from the New York Post, to Goal.com, Depor in Peru, Lance, Metropoles and Terra in Brazil, Punch Nigeria and many more.