The Redknapp family are no strangers to the weird and wonderful world of product advertisements.
Previously, Harry, Jamie and the rest of the clan helped promote the Nintendo Wii in a television commercial but, as bad as that was, it was not as cringeworthy as their latest video.
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The newest Redknapp creation sees former West Ham and Tottenham manager Harry Redknapp dancing around the kitchen with daughter-in-law Louise to promote supermarket chain Sainsbury's.
Me & daughter-in-law @LouiseRedknapp bossing the #family dinner. Still think my dance moves are better than Jamie’s
— Harry Redknapp (@Redknapp) February 17, 2017
#fun #fooddancing #ad pic.twitter.com/ANQBWmlC79
Louise featured in BBC's Strictly Come Dancing and has some skill on the dancefloor, but Harry's routine would definitely not be getting "a 10 from Len"!