William Hill Sign Up Offer: Bet £10 Get £40 Free Bets - March 2026

Claiming the William Hill Sign-Up Offer – How to Get Involved

Claiming William Hill’s sign-up promotion is seamless; new bettors can sign up, place a £10 bet, and receive £40 in free bets within minutes.

The offer unlocks with a £10 deposit and £10 stake, providing a bonus percentage that rivals some of the most generous sign-up deals in the UK.

Unlike several competitors, all of William Hill’s free bets bonus are eligible for sports markets with the remaining to be used on their casino offerings.

To get involved with their welcome offer, simply follow the steps below:

1. Access the sportsbook through the offer link provided above
2. Click ‘Join Now’ in the top-right corner of the homepage
3. Fill in your personal details, including your full name, email, and home address
4. Enter code G40 during sign-up
5. Create your login credentials, including a username, password, and security question
6. Agree to the terms and select ‘Agree and Join’ to complete your registration
7. Deposit a minimum of £10 into your account
8. Place a £10 bet on any market with odds of at least 1/2 (1.5)
9. You'll receive £40 in free bets which must be used within seven days and cannot be withdrawn as cash

This Week’s Football Action to Use your William Hill Free Bets On

TThe weekend’s Premier League action concludes tonight with a west London clash as Brentford host Wolves, while in the EFL Derby head south to take on Portsmouth along the coast.

Tuesday sees the start of the Champions League Round of 16 second-leg fixtures, beginning in Portugal where Sporting Lisbon enter their meeting with Bodo/Glimt trailing 3-0 after the first leg.

Later that evening the remaining three UCL ties take place, with Man City welcoming Real Madrid, Chelsea facing PSG and Arsenal going up against Bayer Leverkusen.

There is also a busy evening of EFL fixtures, with the main League One contests including Cardiff against Wycombe, Huddersfield meeting Lincoln and Stockport playing Northampton.

League 2 has a full set of 12 matches to track, with the standout games including Cheltenham vs Crewe, Salford vs Barrow, Tranmere vs Harrogate and Accrington Stanley against Notts County.

European action continues on Wednesday as the last Round of 16 second legs kick off at 5.45 with Barcelona hosting Newcastle, before Bayern take on Atalanta, Liverpool play Galatasaray and Spurs face Atletico Madrid.

Focus then turns to Europa League and Conference League fixtures on Thursday, with the main ties in the former including Lyon against Celta Vigo, Forest taking on Midtjylland, Aston Villa hosting Lille and Porto meeting Stuttgart.

In the ECL, Palace make the journey to Cyprus to face AEK Larnaca, while elsewhere Sparta Prague host Alkmaar and Fiorentina travel to Poland for an away clash with Rakow.

Friday begins the next Premier League weekend early as Bournemouth host Man United at the Vitality, while Preston play Stoke and Villarreal take on Real Sociedad in the Championship and La Liga.

Saturday’s early Premier League kick-off sees Liverpool travel to the Amex to face Brighton, with Fulham hosting Burnley at 3PM before Everton welcome Chelsea later that afternoon on Merseyside.

The evening match features Leeds against Brentford, while Sunday has three top flight games as Newcastle host Sunderland at 2PM and both Villa vs West Ham and Spurs vs Nottingham Forest start shortly afterwards.

The weekend’s highlight arrives at Wembley at 4.30 as Arsenal face Man City in the 2026 League Cup final, with the Premier League’s top two sides competing for the first major silverware of the campaign.

William Hill's Offer of the Week - Final One Standing

William Hill’s Final One Standing promotion offers football fans a season-long test of strategy and prediction, giving players the chance to compete for substantial cash prizes while engaging with the English Premier League. 

The concept is simple but compelling: players must select one team each matchweek that they believe will win, and those who pick correctly advance to the next round. A single incorrect pick results in elimination, meaning only the most consistent and strategic participants remain in contention. 

This format creates a competitive and suspenseful experience throughout the season, with the added incentive of potential jackpot prizes in Public Leagues.

The promotion runs from the start of the 2025/26 season through to the end of the league, allowing players to participate over multiple matchweeks. 

There are several types of leagues within Final One Standing. Public Leagues are managed by William Hill and feature a cash jackpot, while Private Leagues can be created by players for friends or colleagues, offering a more social and tailored experience without monetary prizes. 

Third-party leagues also exist, managed by approved partners, but the main draw for most users is the Public Leagues due to the chance of winning significant sums, including the £500,000 jackpot available in the first matchweek Public League.

Entry is straightforward. For Public Leagues, players simply select the league they want to join and make their first team selection via the website or mobile app. 

Private Leagues require a code, direct link, or QR code to join, and the creator can set rules for missed selections, such as automatic assignment of the best- or worst-ranked team. 

Once a selection is made, it must be submitted and confirmed, and each team can only be selected once per league. This ensures that players need to plan their strategy carefully, balancing strong teams early in the season against potential matchups later on.

The progression mechanics add to the excitement. Players who pick winning teams advance each round, while those who lose are eliminated. In Public Leagues, the last remaining player takes the jackpot, or it is split among players if all remaining participants are eliminated simultaneously. 

This “winner takes all” element, combined with the elimination structure, keeps tension high and encourages careful decision-making throughout the season.

William Hill also provides flexibility with matchweek deadlines and allows players to adjust picks before the start of each round, except for specific restrictions in Matchweek 1. Participation is free, and both new and existing verified customers from the UK and Ireland are eligible, making it widely accessible. 

The combination of strategic choice, season-long engagement, and the potential for substantial rewards makes Final One Standing an appealing and immersive promotion for Premier League enthusiasts, offering both competitive excitement and the chance to walk away with impressive cash prizes.

Tuesday's Champions League Preview with William Hill - Chelsea vs PSG

Chelsea head into Tuesday's Champions League Round of 16 second leg tie with PSG with a mountain of work to do given how the first leg fared in the French capital.

The Blues succumbed to a 5-2 loss in Paris to leave them with a three-game deficit to overturn when the two sides meet on a Tuesday, a result that is slightly unfair given how the game unfolded.

PSG didn't create too many chances but were very clinical, scoring with every shot they had after the 40th minute to give themselves a three-goal lead going into the second leg.

It would've been a tough result for the Blues to take, especially given a handful of the goals they've conceded were definitely preventable.

They can take some solace from the fact they've beaten PSG by three goals before this season, as they overcame the French giants 3-0 in the Club World Cup, with the Blues needing a similar performance this time around if they're to make the quarter-finals.

Their preparation for this game didn't go well over the weekend, as the Blues suffered a 1-0 home defeat to Newcastle in the league to further dent their hopes of finishing in the top four this season.

That loss means the Blues have lost jsut one of their last five league games, results that's see them sixth and just four points clear of seventh. 

Chelsea have won just six home league games this year, with the west London side winning just two of their last seven at Stamford Bridge.

They've dropped points to the likes of Leeds, Burnley, Sunderland and Palace at home this year, with the Blues knowing they seriously need a big turnaround on Tuesday, something that haven't shown they're capable of doing at home this year,.

PSG didn't play over the weekend after Ligue 1 postponed their game against Nantes to help them advance against Chelsea, thus the French side will be fighting fit to go on Tuesday in London.

Their recent away record has been pretty good, with PSG winning four of their last five road Ligue 1 games, whilst in the UCL they've won three and drawn one of their five away games, with this run including wins against Leverkusen, Monaco and Barcelona.

The bookies are somewhat confident in Chelsea's chances of winning in 90 minutes on Tuesday given they're 21/20 for the win, however they aren't sure about the Blues' ability to advance given they're priced at 9/1 to qualify.

William Hill’s Sign-Up Offer Review: Pros and Cons Explained

In terms of the bonus funds on offer, there are no rival sportsbooks providing a sign-up offer as alluring as William Hill’s.

All of William Hill’s free bet bonus can be used on sports, allowing players to sample all areas of their sportsbook

Finding a greater return on a £10 qualifying bet for football markets is troublesome.

However, William Hill’s offer isn't perfect; free bets expire after seven days, meaning bettors must strategically decide when to sign up for the generous promotion.

Meanwhile, the promotion is not available to new accounts which funds are paid into by Skrill, Paysafe, PayPal, Kalibra/Postpay, ecoPayz, NETELLER, Neosurf, Apple Pay, Nuvei, William Hill PLUS Card.

Nonetheless, if you’ve not previously participated in a William Hill sign-up promotion, there’s little reason to refrain from the industry-competitive offer.

Our Experience with William Hill

William Hill, first conceived in 1934, is among the British public’s most trusted bookmakers–a sentiment I wholeheartedly share.

Their football markets are extensive; Premier League fixtures each hold tens of dozens of betting options, while tournaments as niche as the Kuwait Federation Cup are accessible, too.

The bookmaker, an ever-present on the British high street, provides a smooth digital presence. William Hill’s desktop website is clean, easily navigable, and colourful, while their best betting app loads seamlessly and shares the same design features.

Existing Sub, a new feature offered by few other sportsbooks, increases reliability on player-specific bets, while Stat Attack is part of my weekly betting routine.

I used the bookmaker’s sign-up offer last year. £40 in free bets stretches far with William Hill; odds are competitive, markets are vast, and additional promotions are beneficial and engaging to equal extents.

To learn more about William Hill's sportsbook and our experience, check out our expert's insightful William Hill review.

Analysing William Hill’s Bet £10 Get £40 Sign-Up Offer - How Does it Compare?

While William Hill’s ‘Bet £10 receive £40’ sign-up offer is generous, it’s common–several competitors provide a comparable joining promotion.

Yet, William Hill’s standout value is found in the bonuses’ terms and conditions: they offer the highest bonus amount out of any of the UK's best bookmakers, especially for those that only require you to bet £10.

BetMGM, Unibet, Boylesports, and Betfred offer similar £40 or greater sign-up promotions, totals that are all equaled by William Hill.

What sports can I bet on with William Hill?

William Hill have been around on the UK betting scene for years and are thus one of the more experienced UK bookies. Given this it won't come as a shock to see they offer as many as 34 sports to bet on across their sportsbook, the biggest of which are listed down below:

• American football
• Basketball
• Boxing
• Cricket
• Darts
• eSports
• Football
• Golf
• Greyhounds
• Hockey
• Horse Racing
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC / MMA

William Hill Payment Options

William Hill makes payments easy by providing a variety of options, including debit cards, e-wallets, mobile wallets, and prepaid cards.

And their withdrawal methods follow suit.

William Hill Sign Up Offer Summary

After depositing £10 at William Hill, new customers are eligible for the bookmaker’s sign-up £40 free bets promotion–all of which can be used on sports and casino markets.

The promotion is among, if not, the most enticing sign-up offer for bettors, with users able to try out both sportsbook and casino offerings that William Hill have available.

The offer’s 7-day expiry–while irritating–is industry standard. The short time frame should not discourage punters from trying William Hill’s generous promotion.

Whenever bettors decide to redeem their £40 free bets, the bookmaker’s reputable digital experience, range of markets, and competitive odds ensure the initial £10 qualifying bet is worthwhile.

Top 3 William Hill Existing Customer Football Offers

Existing Sub, a William Hill promotion where player-specific bets are carried over to their replacement in the event of a substitution, is ideal for the beginning of Tuchel’s reign, with chopping and changing anticipated.

Meanwhile, Football Acca Winnings Boost will be best utilised during Thursday and Monday evening’s Nation League play-offs; several of the continent’s elite nations go head-to-head simultaneously.

Stat Attack, a free-to-play game, offers football brainiacs the opportunity to win £20 in free bets upon answering five testing questions correctly.

Impact Sub

When a player-based bet ends abruptly due to an unexpected substitution, bettors can feel cheated. This is particularly relevant during international fixtures, where half-time substitutions are hardly a rarity.

Fortunately, William Hill’s Impact Sub offer ensures that even when a bettor’s chosen player is substituted off, their replacement is eligible to fulfil the bet.

For example, if a bet is placed on Harry Kane to score two or more goals against Albania, but Kane is substituted for Marcus Rashford after scoring only once, Rashford would only need to score once to complete the bet.

The promotion is available on singles, multiple and Bet Builders including selected player markets, such as player to score next, player to score, player to assist, and player to be shown card among several others.

Football Acca Winnings Boost

William Hill offers a promotion that boosts the odds on any football accumulator with four or more selections, where the odds are 3/1 or greater.

To take part, place a real-money bet of up to £20 on a qualifying bet. Each day of the promotion, you can use one Acca Winnings Boost, which will apply to pre-match or in-play football accumulators.

The boost amount depends on the total odds of your selections; higher odds typically receive larger boosts.

However, bets placed with free bets are not eligible for this offer, and the boost must be used in a single stake—any unused portion of the boost will be voided.

2 Up

William Hill are one of the leading bookmakers when it comes to 2 Up promotions, with WH becoming one of the first to offer this promo when they first launched.

The offer itself means that bets placed on either team to win will be settled as winners should the team you've bet on go two-goals ahead at any point.

This can be 2-0 up, 3-1 up or 4-2 up, as long as they are more than one goal ahead at any point that bet is settled as a win.

Users don't need to opt in to this offer to get involved, with 2 Up being offered across a range of leagues and competitions on offer with William Hill.

William Hill Sign Up Offer FAQs

How do I claim the William Hill sign-up offer?

To claim the offer, sign up with William Hill, deposit at least £10, place a £10 bet, and you'll receive your £40 bonus.

Are there any restrictions on using the £40 free bets?

Yes, the £40 in free bets must be used within seven days.

Can I withdraw the £40 in free bets as cash?

No, the £40 in free bets cannot be withdrawn as cash; it can only be used for betting on eligible sports markets.

What happens if I place a bet on a player who gets substituted?

With the "Existing Sub" offer, if the player you bet on is substituted, the bet will be transferred to their replacement, who can fulfill the bet.

Are there any payment methods excluded from the sign-up promotion?

Yes, the promotion is not available to new accounts funded via Skrill, PayPal, Apple Pay, or several other e-wallet and prepaid methods.