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<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>RBNY agree to stadium name change</li><li>13-year-deal with Sports Illustrated Tickets</li><li>Comes after 2024 MLS Cup appearance</li><li><div class="affiliate-button-container theme-1" data-name="Apple TV"><div class="affiliate-button"><img class="logo" height="40" width="72" src="https://eu-images.contentstack.com/v3/assets/bltcc7a7ffd2fbf71f5/blt2de198b67da95a2e/65709d2436cf7d0407034ef9/Apple_TV.png" style="width: 72;height: 40;"><span class="affiliate-text">Get the MLS Season Pass today!</span></div><a href="https://tv.apple.com/channel/tvs.sbd.7000?itsct=goal_mls&amp;itscg=30200&amp;at=1010l39UY" class="affiliate-button-link" target="_blank" rel="sponsored">Stream games now</a></div></li></ul>

New York Red Bulls and Sports Illustrated Tickets agree 13-year deal for MLS club's stadium naming rights

<p>The New York Red Bulls and Sports Illustrated Tickets have announced a landmark 13-year partnership, with the 25,000 seat venue previously known as "Red Bull Arena" to be renamed as "Sports Illustrated Stadium."</p><p>In addition, beginning in 2026, Sports Illustrated Tickets will take over as the official ticketing partner of the club beginning in 2026.</p><p><a href="https://www.sportico.com/business/sponsorship/2024/sports-illustrated-stadium-new-york-red-bulls-1234819925/" target="_blank">According to Sportico</a>, Sports Illustrated&nbsp;owner Authentic facilitated the 13-year&nbsp;naming rights&nbsp;agreement, as the licensing company leverages the brand’s recognition beyond print and online publishing.&nbsp;The contract values the rights for the Harrison, N.J., venue at more than $100 million, Sportico reported.</p>

WHAT HAPPENED?

<p>The Red Bulls made their first MLS Cup appearance since 2008 in 2024, charging to MLS' championship game with three-straight road victories in the postseason. In the finale, they fell 2-1 to the LA Galaxy, but their performances gave fans hope for the future.</p><p>"We are thrilled to announce a groundbreaking long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand." said Marc de Grandpré, President, New York Red Bulls. "Our shared values and unwavering commitment to delivering an unparalleled guest experience will further cement Sports Illustrated Stadium as a premier destination for sports and entertainment in the metropolitan area. We are truly honored to call Sports Illustrated Stadium the home of Red Bull New York, and together, we eagerly anticipate creating unforgettable memories for all our fans and guests.”</p><p>The club said the partnership promises to <a href="https://www.newyorkredbulls.com/news/new-york-red-bulls-and-sports-illustrated-tickets-announce-historic-13-year-partnership-and-unveil-sports-illustrated-stadium" target="_self">"unlock opportunities for both brands across multiple properties."</a></p>

THE BIGGER PICTURE

<p>“Seeing Sports Illustrated Stadium for the first time is truly an historic and awe-inspiring moment,” said David Lane, CEO of Sports Illustrated Tickets. "For seven decades, Sports Illustrated has represented the best in sports and culture. Through this global partnership and iconic venue, we aim to showcase our vast portfolio of media, live event ticketing, hospitality and fan experiences as we continue to partner with leagues, teams, artists and venues around the world. Sports Illustrated Stadium is much more than just a venue - it’s a celebration of history, innovation and the unforgettable experiences that unite us all.”</p>

WHAT SPORTS ILLUSTRATED TICKETS SAID

<p>The club will begin this offseason by preparing for the 2025 campaign by bolstering their roster in the transfer market. The 2025 MLS SuperDraft will take place on Dec. 19, which gives them their first opportunity to add to the squad.</p>

WHAT NEXT FOR RBNY?

New York Red Bulls and Sports Illustrated Tickets agree 13-year deal for MLS club's stadium naming rights | Goal.com UK

The 2024 MLS Cup finalists will have a new stadium name beginning in 2025