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<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Genoa launch new third kit </li><li>Join forces with The Undertaker</li><li>First time the team has worn black</li></ul><table><tbody><tr><td><a href="https://www.whatsapp.com/channel/0029Va2ivxLJJhzdzbJdwo0n"><strong>Follow GOAL on WhatsApp!</strong></a> 🟢📱</td></tr></tbody></table>

WWE meets football! The Undertaker joins forces with Genoa to help launch Italian club's first-ever black kit

Serie A

Empoli

Genoa

<p>Genoa's new third kit has been launched with a little help from The Undertaker. The new kit is the first time in the club's history the team have worn black, with the new outfit also featuring a gold trim. The Undertaker's appearance is part of the club's '<em>The Golden Dark Side of Genoa</em>’ campaign, which started last season and is aimed at celebrating the city's diverse culture.</p><p><blockquote class="twitter-tweet"><p lang="qme" dir="ltr">⏳⚫️🍯 <a href="https://t.co/go87j1WHkq">pic.twitter.com/go87j1WHkq</a></p>— Genoa CFC (@GenoaCFC) <a href="https://twitter.com/GenoaCFC/status/1856306148602691761?ref_src=twsrc%5Etfw">November 12, 2024</a></blockquote>
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WHAT HAPPENED?

<p>The Undertaker is not the first famous name to help out Genoa when it comes to showing off their latest kits. <a href="https://www.goal.com/en-gb/lists/rita-ora-genoa-kit-inter-milan-serie-a/bltf751d98f37dac13f" target="_blank">Superstar Rita Ora modelled Genoa's 130-year anniversary shirt</a> last year as the club brought out a special gold outfit to celebrate the landmark. <a href="https://www.goal.com/en/lists/mario-balotelli-is-rocking-it-genoa-launch-historic-third-kit-to-celebrate-cultural-diversity-and-unite-music-and-football/blt96ad7329d0e1832d#cscba0ae9dd5af1128" target="_blank">Mario Balotelli has also been used to show off the team's black kit</a> this season after returning to Serie A on a free transfer following his departure from Turkish Super Lig side Adana Demirspor.</p>

THE BIGGER PICTURE

<p>A club statement read: "A lifetime on the ring before well-earned retirement, with a couple of electrifying comebacks. A spotlight in the Hall of Fame. Sparkling crowns of titles around his neck, even more impressive than a pride of lions. The aura of a hero, both for these and past generations, rests on shoulders that speak for themselves. Ladies and gentlemen, here’s The Undertaker. Yes, it’s really him, posing with the jersey after that playful wink, the 'follow' nudge, aimed at Genoa’s Instagram channel. Some people live seven lives in one, and he has the blessed nickname of ‘The Undertaker’."</p>

WHAT GENOA SAID

<p>Fans will be hoping the new kit can give the team a boost as they currently sit in 17th place in the Serie A table, just two points off the bottom. Genoa return to action after the international break at home to Cagliari.</p>

WHAT NEXT FOR GENOA

WWE meets football! The Undertaker joins forces with Genoa to help launch Italian club's first-ever black kit | Goal.com UK

WWE legend The Undertaker has joined forces with Serie A side Genoa to launch the club&apos;s first-ever black kit.