adidas and Italy unveil the all-new Italy 23 kits infused with Italian heritage

Almost a year after announcing the new partnership, adidas has unveiled its first Italy kits since the 1970s. The Three Stripes have replaced PUMA, who had produced the Azzurri’s kits for almost two decades, with a wide-ranging deal that covers the men’s, women’s, youth, futsal, beach soccer and e-sports teams.

For the first home and away shirts of this new era – as well as the launch campaign – adidas has gone on a symbolic journey to the heart of Italian identity.

adidas

Both of the new shirts are inspired by marble, a motif chosen as “a natural, geographical and cultural element that represents Italy.” For the home kit, the marble design covers the blue shirt in a tonal pattern. Other detailing across the shirt – including Tricolore details on the shoulders, a thin stripe in the colours of the Italian flag down each side and the word ‘Italia’ on the neck – is also inspired by Italian culture.

adidas

The marbled design is even more overt on the away shirt, which blends an “off-white” base with navy blue and gold veining across the shirt. It also features the same Italian detailing, and the same adidas technical features, as the home shirt. The font used for the ‘Italia’ badge is the same as that used for players’ names and numbers on both jerseys and is drawn from Roman engravings, continuing the marble theme.

To launch the designs, adidas and the Italian Football Federation have released “The Search - La Ricerca.” Featuring Italian legends such as Alessandro Del Piero, Martina Rosucci and Gianluigi Donnarumma alongside artist Blanco, the campaign tells the story of the search for what it means to be Italian and the role of the Azzurri jersey in Italy’s national identity.

adidas

Announcing the home and away shirts – and the start of the new partnership – adidas CEO Bjørn Gulden described the kits as “quintessentially Italian and elegant while staying true to the iconic heritage of the Azzurri.” Italian Football Federation President Gabriele Gravina echoed this sentiment, adding, “For 113 years, the Italian national football team has represented a symbol of values and style around the world, our football kit is a national heritage that goes beyond sport, because it transmits feelings that unite people of different ages, sexes and social backgrounds.”

adidas

The adidas-designed home shirt will make its debut during Italy Under 18s fixture against Spain on January 18, the first time that a youth team has launched a new jersey before the main national squad.

Italy 23 kits price & how to buy

The adidas and Italy 23 kit collection is available to buy now from the adidas web store. Here's a closer look at some of the items available: