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Ryan Reynolds & Rob McElhenney turn Wrexham into a tourism hotspot with £179m spending boom driven by hit documentary

League One

Wrexham

Cambridge U

<p>Upon their arrival in 2021, when <a href="https://www.goal.com/en-gb/lists/ryan-reynolds-rob-mcelhenney-bored-wrexham-owners-warned-deep-pockets-premier-league-dream-wales-legend-hollywood-new-stadium/blt2681ee110acf82b7" target="_blank">a stunning takeover was completed</a>, two Hollywood superstars decided to bring television cameras with them. Welcome to Wrexham has become <a href="https://www.goal.com/en-gb/lists/watch-deadpool-accepts-welcome-to-wrexham-emmy-mr-lively-ryan-reynolds-rob-mcelhenney-co-owners/blt88ef913da72c6c87" target="_blank">an Emmy-award winning production</a>, with the Red Dragons’ <a href="https://www.goal.com/en-gb/lists/revealed-when-ryan-reynolds-rob-mcelhenney-discovered-crazy-support-wrexham-united-states-tst-tournament-chelsea-man-utd/bltc94181e57a246477" target="_blank">global fan base growing as a result</a>.</p>

WHAT HAPPENED?

<p>Interest in Wrexham, not just their famous co-owners, is soaring. That is <a href="https://www.goal.com/en/news/ryan-reynolds-rob-mcelhenney-rid-wrexham-man-utd-liverpool-city-shirts-faw-global-enterprise/blt811ecbfe098a81d3" target="_blank">doing wonders for the travel trade in North Wales</a>, with two million visitors passing through the city in the last 12 months. <a href="https://www.thesun.co.uk/sport/32236230/ryan-reynolds-wrexham-tourism/" target="_blank"><em>The Sun</em></a> claims that they spent around £179m.</p>

THE GOSSIP

<p>That figure stood at just £49m ($62m) in 2020, prior to Reynolds and McElhenney’s arrival. They have been enjoying a remarkable adventure on and off the field, with <a href="https://www.goal.com/en-gb/lists/butlins-las-vegas-new-promotion-bonus-ryan-reynolds-rob-mcelhenney-paul-mullin-parties-sin-city/bltf59f102131635c6e" target="_blank">back-to-back promotions</a> being complemented by the growth of businesses in the local area.</p>

DID YOU KNOW?

<p>Joe Bickerton, Wrexham County Borough Council destination manager, has said of the <a href="https://www.goal.com/en-gb/lists/wrexham-avengers-ryan-reynolds-rob-mcelhenney-invite-a-list-friends-hugh-jackman-paul-rudd-hollywood-board-premier-league/bltdd77e8865e49d4d2 " target="_blank">impact made by Reynolds and McElhenney</a>: “The Welcome to Wrexham documentary has acted as a catalyst for many - and the city has stepped up to embrace visitors. People might come because they’ve seen certain aspects on the documentary or they might now be interested to see what Wrexham is all about.”</p><p>He went on to add: “Last year we were the best-performing local authority in Wales for visitor growth. We see 21% as an anomaly, we usually see growth of 5 or 6 per cent.”</p>

WHAT COUNCIL MEMBER SAID

<p>Reynolds and McElhenney are now looking to <a href="https://www.goal.com/en-gb/lists/rob-mcelhenney-explains-why-ryan-reynolds-cash-grab-wrexham-hollywood-superstars-soccer-grow-united-states/blt855dc1596fcbd1f9" target="_blank">take Wrexham Lager to the United States</a>, having completed a buyout of that iconic brewery, while there has been talk of a <a href="https://www.goal.com/en-gb/lists/what-wrexham-55000-seater-stadium-look-like-stunning-ai-design-premier-league-dreams-ryan-reynolds-rob-mcelhenney-reality/bltde16e95aae2fd0bb" target="_blank">55,000-seater stadium being constructed</a> at some stage as the most ambitious of clubs <a href="https://www.goal.com/en-gb/lists/ryan-reynolds-rob-mcelhenney-premier-league-wrexham-plans-appeal-big-company/blt51bff5d5dd93c645" target="_blank">takes aim at the Premier League</a>.</p>

WHAT NEXT FOR WREXHAM?

Ryan Reynolds & Rob McElhenney turn Wrexham into a tourism hotspot with £179m spending boom driven by hit documentary | Goal.com English Oman

Ryan Reynolds and Rob McElhenney have helped to deliver a £179 million ($228m) tourism boom at Wrexham, thanks in part to a popular documentary show.