England's post-Kane era finally looks far more rosy

Santos, Doak & eight best Premier League loanees of the season

How it feels to beat Lionel Messi

Saudi Arabia or MLS beckons for Pogba after Juve release

Why Man Utd & Liverpool both want Argentine teen Soler

How to watch Jake Paul vs Mike Tyson from anywhere

FIFA Intercontinental Cup Qatar 2024: Tickets set to go live

Talking tactics: Poch putting meaningful imprint on USMNT

Barca legends to take on Real Madrid legends in Doha

Van Nistelrooy applies for head coach role with English club

Wright accuses Man Utd of not caring enough about women's team

Kroos opens door to Real Madrid return 

Where's Leo?! Messi invisible as Argentina upset by Paraguay

Article continues belowArticle continues belowArticle continues below<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script><ul><li>Brady a minority owner at Birmingham</li><li>League One side seek investment</li><li>Land multi-year agreement with Nike</li></ul>

The Tom Brady effect! NFL legend's League One club Birmingham announce blockbuster kit deal with sportswear giant Nike

League One

Shrewsbury

Birmingham

The League One outfit have confirmed the Nike design team will come up with <a href="https://www.bcfc.com/pages/en/media-article/birmingham-city-and-nike-extends-official-sportswear-partner-relationship" target="_blank">bespoke kits for the club</a> based on the West Midlands side's 'storied history'. The American company have been confirmed as Birmingham's exclusive sportswear sponsor, with preparations for the Blues' 150th Anniversary range (for 2025) already underway.

WHAT HAPPENED?

Birmingham City CEO, Garry Cook, told the <a href="https://www.bcfc.com/pages/en/media-article/birmingham-city-and-nike-extends-official-sportswear-partner-relationship" target="_blank">club's website</a>: “We are delighted to have finalised this contract and look forward to developing our relationship with one of the world’s most iconic brands. As a Club, we are constantly striving to provide our players and our supporters with the very best in class. Nike delivers this. Next year sees our 150th anniversary and I am confident that our fans will be proud of the unique commemorative designs the Nike team have created which are befitting of this landmark. The link-up with Nike reiterates our desire to forge mutually beneficial strategic alliances with world-leading brands and organisations. We are thrilled to have Nike by our side as we embark on a journey that is going to make Birmingham City one of the most exciting stories in football in the coming years.”

WHAT BIRMINGHAM SAID

US-based Shelby Companies Limited took over the club last year and former <a href="https://www.goal.com/en-gb/news/nfl-tom-brady-birmingham-city-leeds-minority-owner-championship-club/blt4d5774e2e7b472e6" target="_blank">NFL star Brady bought a minority stake in the team</a>. While they were relegated from the Championship in their first season and <a href="https://www.goal.com/en-gb/lists/wayne-rooney-sacked-tom-brady-birmingham-wield-axe-man-utd-legend-sorry-reign-ended-15-games/blt03d7f3428428dff9" target="_blank">sacked manager Wayne Rooney</a> in a disastrous spell, they seem to be making statements of intent with transfers and partnerships this term.

THE BIGGER PICTURE

Birmingham, who sit second in League One after beating leaders Wrexham 3-1 on Monday, take on Rotherham United on Saturday before rounding off the month at home to Peterborough United a week later.

WHAT NEXT?

The Tom Brady effect! NFL legend's League One club Birmingham announce blockbuster kit deal with sportswear giant Nike | Goal.com English Qatar

Tom Brady&apos;s Birmingham City has announced a multi-year agreement with sportswear giant Nike.