Saka has been FAILED! Arsenal didn't protect their 'Starboy'

Top 10 Premier League signings of the season so far - ranked

Six Man Utd stars who should be on Amorim's naughty list

Salah reigns at Xmas as Liverpool trio send message to FSG

I miss Sam Kerr

Echeverri bids farewell to River Plate before joining Man City

Mbappe handed new nickname at Real Madrid after Sevilla stunner

'Every coach's dream' - Guardiola tipped for sensational Madrid move

'Give him affection!' - Valverde explains how to get Mbappe firing

Rodrygo rejected 'very attractive' Man City transfer offer in summer window

Revealed: Man Utd REJECTED Fernandes' offer to pay for staff extras

Gakpo sends cryptic message to Salah over uncertain future

Guardiola admits Man City are 'living in a parallel'

<p>Welcome to the Culture &amp; Clobber Axis, where <strong>GOAL </strong>runs the rule over the latest goings-on at the intersection of football and culture - from the sublime to the ridiculous, the beautiful to the hideous, what's very hot and what's definitely not.</p><p>There's been a frenzy of kit releases, boot drops and new merch as Christmas approaches, while old feuds have been reignited and one man singlehandedly caused a marketing crisis for his boot supplier.</p><p>But where do the biggest talking points from the football zeitgeist place in our comprehensive axis? Let's take a look...</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script>

GOAL's Culture & Clobber Axis: Cole Palmer's Panenka, Pep Guardiola vs Jose Mourinho, Arsenal x adidas & more

<p>There's nobody calmer than Cole Palmer. With the chance to wrap up another chaotic Chelsea victory over Tottenham in their own back yard on December 8, the 22-year-old baller embodied his 'cold' nickname and nonchalantly clipped a Panenka penalty over giant Fraser Forster to make it 4-2.</p><p>Such was the deftness of his technique, the goalkeeper was already back on his feet before the ball rippled the back of the net. All you can really do is laugh at Palmer's exploits at this stage. Brrrr *does 'cold' celebration at desk*.</p><p><strong>GOAL's shout: Maverick worldie</strong></p>

Palmer's cold Panenka

<p>Now, there's nothing wrong with Arsenal's latest streetwear collaboration with adidas, per se, but the old saying 'quality over quantity' does come to mind after the latest drop in a ridiculously prolific partnership.</p><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DDboOU2O8KE/?hl=en&amp;img_index=1" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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<script async="" src="//www.instagram.com/embed.js"></script><p>Arsenal fans will almost certainly disagree in a very, very angry way, but the new Arsenal x adidas Originals 'VRCT' (varsity) collection - including a American college-inspired jacket, hoodie and t-shirt - feels a little forced in the build-up to Christmas. Just a couple of months on from the very cool Aries collab, the club isn't escaping the accusations of being <a href="https://www.goal.com/goaleditions/lifestyle-article---why-arsenals-fashion-fc-nickname-is-catching-on.html" target="_blank">more of a fashion brand than a football team</a> anytime soon.</p><p><strong>GOAL's shout: Blatant own goal</strong></p>

Another Arsenal x adidas Originals collab

<p>Both Marc Cucurella and PUMA had a stinker last week. The defender blamed <a href="https://www.goal.com/en/lists/cracking-steven-gerrard-impersonation-marc-cucurella-brutally-trolled-chelsea-star-nightmare-slips-twice-gift-tottenham-two-goal-lead/blt93eeba989b774799" target="_blank">two calamitous early slips</a> - which led directly to Tottenham goals and left him marooned on the deck in a bundle of curly brown hair - on his brand-spanking-new Future 8 boots. In a moment of pure Barclays, the Spaniard gesticulated to the kitman and changed his footwear on the sidelines, before <a href="https://www.goal.com/en-gb/lists/marc-cucurella-bins-boots-gifting-tottenham-two-goals-chelsea-launch-brilliant-comeback-stun-spurs-thriller/blt7605644878e4ebb7" target="_blank">posting a later-deleted photo of them in the dressing room bin</a> on Instagram after the match.</p><p>The whole debacle has inevitably caused a massive marketing headache for PUMA over the £220 boots in the lead-up to the festive period, after what has apparently been a challenging period for the German sportswear giant. Marc will probably be off their Christmas card list.</p><p><strong>GOAL's shout: Maverick own goal</strong></p>

Cucurella humiliates himself & PUMA

<p>One for only the most cultured midfielders out there, adidas have given us a glimpse of their new-look COPA line for 2025, and they are lovely.</p><p>In a throwback to the classic AdiPure silhouette from the late noughties, the <a href="https://news.adidas.com/football/adidas-reveals-new-limited-collection-copa-luxe-control/s/37dc0ad8-4a5b-48f1-a9a8-63a2557f18bd" target="_blank">COPA Luxe Control</a> sees three stripes reintroduced to the instep and the boot is "designed to feel so comfortable, it’s like an extension of the player’s body". adidas have gone bold with the colourway, with the first instalment of this new iteration arriving in white and gold. Extremely classy.</p><p><strong>GOAL's shout: Blatant worldie</strong></p>

A new-look adidas COPA

<p>PUMA haven't set the world alight so far in their kit deal with Manchester City, so the decision to turn to AI for design help is somewhat alarming. <a href="https://www.goal.com/en-gb/lists/man-city-fans-design-2026-27-kit-ai-tool-puma-premier-league-giants-unique-opportunity/bltda5565ec97409626" target="_blank">City fans are being given the chance to use an AI tool to design the 2026-27 third kit</a>, with the winner coming down to a vote later this month.</p><p>It might save them some work and money, but there are surely countless talented designers at PUMA who would jump at the opportunity to create an original football kit. The gimmicky use of artificial intelligence instead feels misguided.</p><p><strong>GOAL's shout: Maverick own goal</strong></p>

Man City turn to AI for kit design

<p>Now <em>that</em> is how you design a shirt<em>.</em> A fine example of less being more, PUMA's AC Milan 125th anniversary kit is near enough perfect. Voted for by the fans, the classic look features broad stripes, a subtle collar and a homage to the club's first-ever badge from 1899. Crucially, there is no sponsor to be seen and only numbers on the back. <em>Madonna.</em></p><p>The women's team debuted the strip in the Milan derby at the weekend, with the men set to don it in Serie A against Genoa on Sunday. A thing of beauty, forza Milan.</p><p><strong>GOAL's shout: Blatant worldie</strong></p>

AC Milan's beautiful 125th anniversary shirt

<p>Are there two football entities more synonymous with one another than Nike and Brazil? Answers on a postcard, please.</p><p>Thankfully, we're set for at least 14 more years of <em>Joga Bonito</em> after the Brazilian federation renewed its kit supply deal with the American sportswear behemoth on a contract that runs until 2038. That'll make it 42 years of Brazil x Nike. Long may it continue.</p><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DDQJWgJTW80/?hl=en" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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<script async="" src="//www.instagram.com/embed.js"></script><p><strong>GOAL's shout: Blatant worldie</strong></p>

Nike & Brazil renew terms

<p>We're all for a good feud, but Pep Guardiola's back and forth with old adversary Jose Mourinho has become a little tired. Their swipes at each other used to stoke the flames of El Clasico, but, arguably at the lowest ebb of their respective storied careers, their rivalry has lost its drama.</p><p>The two revered coaches have recently exchanged laboured blows about <a href="https://www.goal.com/en-kw/lists/jose-mourinho-love-pep-guardiola-wants-justice-premier-league-man-city-115-alleged-breaches-ffp-rules/bltd76ce457dd09ee2b" target="_blank">the number of Premier League titles they have each won</a> and the <a href="https://www.goal.com/en-gb/lists/jose-mourinho-bites-back-pep-guardiola-premier-league-titles-jibe-reference-man-city-150-lawsuits/blt3db538a62f05fb3e" target="_blank">115 charges of alleged financial misconduct facing Man City,</a> in the wake of <a href="https://www.goal.com/en-gb/lists/man-city-boss-pep-guardiola-liverpool-fans-sacked-in-the-morning-chant/blt53732c178e24b8be" target="_blank">Guardiola's Mourinho-esque reaction to chants of 'sacked in the morning' at Anfield</a>. Time to change the record, lads.</p><p><strong>GOAL's shout: Blatant own goal</strong></p>

Pep vs Jose, round 224

<p>Dublin's Fontaines DC are back with another banger of a football shirt collaboration with Bohemians, sponsoring the Irish club's third kit for a good cause for the second time.</p><p>Designed by the post-punk band's guitarist Carlos O'Connell, the shirt and the unique baby blue, pink and green colour palette are inspired by their fourth album, 'ROMANCE', which dropped earlier this year. Proceeds will go to the charity Medical Aid for Palestinians.</p><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DDMfGQlMKm2/?utm_source=ig_web_copy_link" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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<script async="" src="//www.instagram.com/embed.js"></script><p><strong>GOAL's shout: Maverick worldie</strong></p>

Fontaines DC & Bohemians do it again

<p>We know there are plenty of ways of unveiling a football boot, but it's a challenge to come up with something innovative; that's why we think New Balance's unusual decision to drop Endrick's new signature ‘Irmao’ Tekela Pro V4+ in the virtual world is pretty neat.</p><p>The boot was released in EA Sports FC 25 before it debuted on pitch or in store, giving players a taster of what it would look like on-foot. In a dark green colourway and adorned with stars, the design is a homage to the Real Madrid starlet's hometown Valparaiso De Goias. Nice.</p><p><strong>GOAL's shout: Maverick worldie</strong></p>

Endrick's new boots drop on FC 25

GOAL's Culture & Clobber Axis: Cole Palmer's Panenka, Pep Guardiola vs Jose Mourinho, Arsenal x adidas & more | Goal.com English Saudi Arabia

Welcome to the Culture &amp; Clobber Axis, where GOAL runs the rule over the latest goings-on at the intersection of football and culture - from the sublime to the ridiculous, the beautiful to the hideous, what&apos;s very hot and what&apos;s definitely not.