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Article continues belowArticle continues belowArticle continues below<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_d6e1e5da-7d9a-43d5-97e1-f4350a3cd7e3"}}</script><ul><li>Messi off to incredible start in MLS</li><li>Apple TV chief urges clubs to make more signings</li><li>Argentine could inspire spending</li></ul>

Apple TV chief urges more Lionel Messi-style transfers for 2024 MLS campaign as he lauds Inter Miami for bringing ‘excitement’ to the U.S.

Ahead of the Herons' home-opener Wednesday evening, the head of Apple TV's collaboration with MLS, Eddie Cue, spoke on the importance of having a player like Messi bringing viewership to MLS. The Senior Vice-President of Services told reporters that viewers in South America and Europe have subscribed as a result of the Argentine's heroic performances at the South Beach club.

WHAT HAPPENED?

"I'm excited that there are teams that are definitely pushing hard. Obviously what Inter Miami has done is an example of that and I think there needs to be more teams doing that and I think there will be," Cue said. "At least I've seen it enough now that there's a level of excitement... when anybody asks what do I want from anybody, any of the teams, I'm like, sign some more players!"

WHAT CUE SAID

Since arriving in MLS last Summer, the Argentine has taken the league by storm. <a href="https://www.goal.com/en-us/lists/lionel-messi-leagues-cup-inter-miami/bltf6d2824ff3aebc76" target="_blank">He led them to the inaugural Leagues Cup title</a> and has helped bring in talent like ex-Barcelona superstar <a href="https://www.goal.com/en-us/lists/lionel-messi-and-luis-suarez-together-at-last-inter-miami-confirm-signing-with-heartwarming-announcement/blt18da3c185f95d977" target="_blank">Luis Suarez </a>and <a href="https://www.goal.com/en/lists/transfer-back-on-track-inter-miami-resurrect-deal-lionel-messi-compatriot-federico-redondo-argentinos-juniors/blt3a83c53b7d99aec8" target="_blank">incoming transfer Federico Redondo</a> - son of Real Madrid great, Fernando.Now, other teams are slowly getting inspiration from the blockbuster transfer, like FC Dallas - who just <a href="https://www.goal.com/en-us/lists/fc-dallas-reach-agreement-to-sign-benfica-striker-petar-musa-eur13m-transfer-medical-booked/blt0df54014e528cd4c" target="_blank">spent $12m on striker Petar Musa from Portuguese side Benfica.</a>

THE BIGGER PICTURE

The Herons take on the Los Angeles Galaxy Sunday evening, with Inter Miami looking to earn their second positive result of the season. For the Western Conference club, they'll look to stop Messi in his tracks as he looks to open his 2024 account.

WHAT NEXT FOR MESSI AND INTER MIAMI?

Apple TV chief urges more Lionel Messi-style transfers for 2024 MLS campaign as he lauds Inter Miami for bringing ‘excitement’ to the U.S. | Goal.com US

Lionel Messi&apos;s stunning performances for Inter Miami have an Apple TV chief urging fellow MLS clubs to start spending on similar transfers.

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