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Article continues belowArticle continues belowArticle continues below<ul><li>JJ Watt pours pints for Burnley fans</li><li>Ex-NFL star is co-owner of English club</li><li>Clarets fall to West Ham 2-1</li></ul>

WATCH: Ex-NFL star and Burnley FC co-owner JJ Watt pours pints for fans at The Royal Dyche bar before the Clarets match vs West Ham

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West Ham

A fan posted a video of the former Houston Texans star pouring pints at a bar called The Royal Dyche. Watt himself posted a picture of the bar on his Instagram story, letting fans know he'd be in town for the match. Since joining the Clarets ownership group in the summer, the 34-year-old had become infatuated with the club, traveling numerous times to <a href="https://www.goal.com/en-us/news/burnley-co-owner-nfl-jj-watt-american-fans-premier-league/bltcc5d3de8f0c71301" target="_blank">support his side.</a><picture><source srcset="https://assets.goal.com/images/v3/blt5e6d1dae60141b78/Image_20231125_191402_911.jpeg?format=webp" type="image/webp"><source srcset="https://assets.goal.com/images/v3/blt5e6d1dae60141b78/Image_20231125_191402_911.jpeg?format=jpg" type="image/jpeg"><img src="https://assets.goal.com/images/v3/blt5e6d1dae60141b78/Image_20231125_191402_911.jpeg?format=jpg" alt="JJ Watt Instagram Story Burnley" data-source="" data-copyright="Instagram" data-portal-copyright="Instagram" perform:prop="uuid:blt5e6d1dae60141b78;width:1170;height:2102"></picture>

WHAT HAPPENED?

<blockquote class="twitter-tweet">Burnley minority owner <a href="https://twitter.com/JJWatt?ref_src=twsrc%5Etfw">@JJWatt</a> pulling pints in The Royal Dyche before Clarets' game with West Ham. 🍺 Imagine the scenes later if Burnley pick up 3 points... 💜 📹 <a href="https://twitter.com/justinebedford1?ref_src=twsrc%5Etfw">@JustineBedford1</a> <a href="https://t.co/5xujD1D6Vw">pic.twitter.com/5xujD1D6Vw</a>— Men in Blazers (@MenInBlazers) <a href="https://twitter.com/MenInBlazers/status/1728425160321974285?ref_src=twsrc%5Etfw">November 25, 2023</a></blockquote>
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WATCH THE CLIP

Watt's choice to join the ownership group of Burnley is a continuation of the trend of American athletes buying into soccer clubs. From <a href="https://www.goal.com/en-us/news/nba-star-kevin-durant-becomes-minority-owner-of-nwsl-club-gotham/bltdc77bd9e708fca2c" target="_blank">Kevin Durant</a> to <a href="https://www.goal.com/en-us/news/lebron-james-and-liverpool-the-la-lakers-stars-premier-league-investment-explained/l35fbosbgb3w1ep4cfs1totd1" target="_blank">Lebron James,</a> superstar sporting representatives from the USA are helping build the brand and culture of the world's game. Watt's visibility on social media, and constant sharing of both his and the Claret's adventures in the Premier League is only going to help grow the sport.<blockquote class="twitter-tweet">Flew out from Houston last night, arrived in Burnley this morning and immediately ran into a group of 160 fans from Houston 😂 What are the odds… 🤘🏼 <a href="https://t.co/Y7k0N7OmKo">pic.twitter.com/Y7k0N7OmKo</a>— JJ Watt (@JJWatt) <a href="https://twitter.com/JJWatt/status/1728425972326633526?ref_src=twsrc%5Etfw">November 25, 2023</a></blockquote>
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THE BIGGER PICTURE

The Clarets loss to West Ham on Saturday was a bit of a heartbreaker, with the Hammers netting twice in the final minutes of the match. They'll now take that feeling of disappointment and turn it into ambition, turning their heads to the next match on their schedule: Sheffield United. The Terriers were promoted alongside Vincent Kompany's side, and they'll look at this as a must-win contest in the long-term goals of the 2023/24 campaign.

WHAT NEXT FOR JJ WATT AND BURNLEY?

WATCH: Ex-NFL star and Burnley FC co-owner JJ Watt pours pints for fans at The Royal Dyche bar before the Clarets match vs West Ham | Goal.com US

Ex-NFL star JJ Watt - who is also a co-owner of Burnley FC - was seen pouring pints for Clarets fans ahead of their match against West Ham Saturday.