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<p style="display: none;">Article continues below</p><script type="application/json" data-placement="footballco-bet-betsense">{"type":"footballco-bet-betsense","data":{}}</script><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_d6e1e5da-7d9a-43d5-97e1-f4350a3cd7e3"}}</script><ul><li>Tied to a lucrative contract in Munich</li><li>Expanding investments away from the pitch</li><li>Starred in comical announcement video</li></ul><table><tbody><tr><td><a href="https://www.whatsapp.com/channel/0029Va2ivxLJJhzdzbJdwo0n"><strong>Follow GOAL on WhatsApp!</strong></a> 🟢📱</td></tr></tbody></table>

Oat-standing! Harry Kane becomes the face of porridge brand as Bayern Munich & England star aims to grow £75m fortune with new venture

UEFA Nations League B

England

Ireland

Bundesliga

Bayern Munich

Augsburg

<p>The 31-year-old continues to do the business on the field, as captain of his country and <a href="https://www.goal.com/en-gb/lists/score-36-goals-again-harry-kane-warned-second-bayern-munich-season-more-difficult-lothar-matthaus-england-captain-struggle-exorcise-euro-2024-demons/blt1a2db5ed46f0ced8" target="_blank">a prolific presence at club level</a>. Kane won the European Golden Shoe with Bayern last season, before <a href="https://www.goal.com/en-gb/lists/harry-kane-ready-fight-again-england-shirt-euro-2024-criticism-trophy-failure-bayern-munich-star-heartbroken-spain/bltd80dc56d227f96cf" target="_blank">helping to fire England to the final of Euro 2024</a>.</p>

WHAT HAPPENED?

<p>Kane is now back in Germany and <a href="https://www.goal.com/en-gb/lists/harry-kane-net-worth-bayern-munich-side-business-staggering-wages/bltc60ae7512debb082#cs70bda79e4b664698" target="_blank">expanding his business interests</a>. It has been revealed that the former Tottenham frontman has invested in the German-British oats company 3Bears. He has said of that partnership: “As an athlete, breakfast is the most important meal for me and of course I pay a lot of attention to what I eat, and what my family eats too. When I discovered 3Bears, I was deeply impressed by how they take oatmeal to a new level.”</p>

WHAT KANE SAID

<p>The porridge-producing company, which is based in Munich and was founded in 2016, will allow Kane to get involved in various projects – including developing his own product line and having a say in marketing processes.</p>

THE BIGGER PICTURE

<p>Kane has starred in a comical video promoting his deal with 3Bears, but his <a href="https://www.goal.com/en-gb/lists/can-harry-kane-match-lionel-messi-cristiano-ronaldo-longevity-ex-england-striker-predicts-how-long-record-breaking-forward-continue-replace-him/blt8367a1e69c0882e3" target="_blank">day job remains out of the pitch with Bayern</a>. He has already hit two hat-tricks this season, taking him to 10 goals in total, and will be hoping to enjoy a return to England on Wednesday when <a href="https://www.goal.com/en-gb/lists/harry-kane-injury-bayern-munich-striker-limps-off-bundesliga-draw-bayer-leverkusen/bltd1bbd0bf077425c0" target="_blank">Bayern face Aston Villa in the Champions League</a>.</p><center><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DAXv0DCOanh/" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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WHAT NEXT FOR KANE?

Oat-standing! Harry Kane becomes the face of porridge brand as Bayern Munich & England star aims to grow £75m fortune with new venture | Goal.com US

Bayern Munich and England striker Harry Kane is looking to grow his £75 million ($100m) fortune after becoming a shareholder in an oats company.

Oat-standing! Harry Kane becomes the face of porridge brand as Bayern Munich &amp; England star aims to grow £75m fortune with new venture