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Article continues belowArticle continues belowArticle continues below<script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_d6e1e5da-7d9a-43d5-97e1-f4350a3cd7e3"}}</script><ul><li>Argentine superstar now in the States</li><li>Brand ambassador for restaurant &amp; hotel chain</li><li>Involved in projects on and off the field</li></ul>This page contains affiliate links. When you subscribe through the links provided, we may earn a commission.<a href="https://tv.apple.com/channel/tvs.sbd.7000?itsct=goal_mls&amp;itscg=30200&amp;at=1010l39UY" target="_blank" rel="sponsored">Sign up here for MLS Season Pass through Apple TV and watch every MLS match, including Lionel Messi’s Inter Miami!</a>

WATCH: Lionel Messi dons a chef jacket to unveil new Hard Rock Cafe kid's menu in lavish ceremony at Inter Miami's home stadium

The seven-time Ballon d’Or winner has been a <a href="https://www.goal.com/en-gb/news/messi-mania-leo-arrives-usa-announces-dream-new-chicken-burger-hard-rock-cafe/bltcd7c8abe7f0ba452" target="_blank">brand ambassador for the American restaurant and hotel chain</a> since 2021 – with a five-year contract committed to by the Argentine as the Hard Rock franchise celebrated its 50th anniversary.

WHAT HAPPENED?

It was <a href="https://www.goal.com/en-gb/news/hard-rock-cafe-messi-burger/blt8ac1f91abc505614" target="_blank">revealed back in March</a>, while Messi was still mulling over his future options at Paris Saint-Germain, that the ‘Messi burger’ – which consists of two large beef patties served on a brioche bun and a number of toppings, including Hard Rock Cafe’s smoky burger sauce, provolone cheese, caramelized red onion and sliced chorizo – would be made available to restaurant visitors around the world.

THE BIGGER PICTURE

Messi has now helped to unveil the burgers and sandwiches that form part of Hard Rock Cafe’s new kid’s menu, with the 2022 World Cup winner – who is a father of three – involved in the development of those food options before bringing them to the market during a promotional event at <a href="https://www.goal.com/en-gb/lists/new-home-lionel-messi-inter-miami-begin-construction-25000-seater-stadium-freedom-park/blt349088c9dad63a75" target="_blank">Inter Miami’s DRV PNK Stadium</a>. The 36-year-old looked very much the part as he dressed up as a chef.<center><blockquote class="twitter-tweet">Leo Messi is at DRV PNK Stadium in a chef jacket, unveiling the Hard Rock Messi Kids Menu, scheduled to lead the kids in some light drills. <a href="https://twitter.com/MiamiHerald?ref_src=twsrc%5Etfw">@MiamiHerald</a> <a href="https://twitter.com/HeraldSports?ref_src=twsrc%5Etfw">@HeraldSports</a> <a href="https://twitter.com/HardRock?ref_src=twsrc%5Etfw">@HardRock</a> <a href="https://twitter.com/InterMiamiCF?ref_src=twsrc%5Etfw">@InterMiamiCF</a> <a href="https://twitter.com/hashtag/Messi?src=hash&amp;ref_src=twsrc%5Etfw">#Messi</a> <a href="https://t.co/4Xuf2LwRb4">pic.twitter.com/4Xuf2LwRb4</a>— Michelle Kaufman (@kaufsports) <a href="https://twitter.com/kaufsports/status/1708972323808628886?ref_src=twsrc%5Etfw">October 2, 2023</a></blockquote>
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DID YOU KNOW?

Jim Allen, CEO of Hard Rock International, has told <a href="https://wsvn.com/sports/lionel-messi-unveils-new-childrens-menu-for-hard-rock-cafe-at-drv-pnk-stadium/ " target="_blank">7News</a> of partnering with Messi: “Just through who he is and what he represents, and I think it’s something pretty special and we’re very proud to be in this relationship with him.” Hard Rock will be selling kid-sized versions of the chef jacket that Messi wore at the unveling, as well as mini soccer balls, with a portion of the proceedings from those sales going to charity.

WHAT HAPPENS NEXT?

WATCH: Lionel Messi dons a chef jacket to unveil new Hard Rock Cafe kid's menu in lavish ceremony at Inter Miami's home stadium | Goal.com US

Lionel Messi is a man of many talents, with the Inter Miami superstar turning chef to help reveal the new kid’s menu from Hard Rock Cafe.